1st April 2009


Dear Valued Customers,

We are pleased to announce that MLO and SI have entered into a definitive merger agreement. These two reputable brands are now operated by Nurturing Concepts Sdn Bhd which will be based at Seri Kembangan. This newly formed company will continue the aspirations of the two visionary founders, Pn Kamariah and myself. We will continue to focus on promoting & supporting breastfeeding and also the development of high quality breastfeeding & parenting products.

This merger will bring about the following changes to the 2 known brands:

  1. Moms Little Ones – shall be known as the Breastfeeding & Natural Parenting Store that purely focuses on producing and selling high quality breastfeeding and parenting range of products.

  2. Susuibu.com – shall be known as the Breastfeeding Support Centre that focuses on providing quality breastfeeding consultation service, education and training to the market. The popular online forum/community shall remain as status quo. Plans to upgrade or revamp it are underway and members shall be informed about it when the time comes.

  3. The current online store at Susuibu.com will be replaced by Moms Little Ones storefront. In moving forward, SI online store will most likely only sell or promote educational related products and services.

  4. There will be two (2) branches for the retail outlet/showroom: Seri Kembangan and Bangi which shall bear the name Moms Little Ones with breastfeeding services provided by Susuibu.com

  5. The Corporate rebranding exercise shall be done in stages starting with the introduction of the MLO and SI brand logos, website and storefront revamp/upgrade.

We see this merger as a platform to further strengthen our position in the breastfeeding and parenting market in Malaysia. More importantly, we see this as a means to serve our customers better! We appreciate all of our customers’ continued cooperation and support as we work through this transition period.

Thank you and regards.

Yours Sincerely,


Managing Director

Nurturing Concepts Sdn Bhd [841504-U]